Social Customers

At beginning, let’s to see some data:

·Twitter has 75 million registered users, on average, there are 95 million tweets released every day.

·LinkedIn has over 50 million users.

·YouTube every minute when about 24 hours long video upload.

·Facebook users, there are 350 million people through the mobile equipment log in (Jake, 2011).

From this data, it can be known that the influence of social media is enormous. We can define that people who are using social media to make some critical claims with their friends are social customers. And now we are all in the era of the social customers.

In addition, the shift was interacted with companies and their products. To be more precise, companies need to pay more attention to designing their products and developing their services because social customers can not only communicate with the company but also they can speak their voice to their peers. For example, they can make comment on the company’s blog, as well as, they can share their using experience in Facebook or twitter.

In other word, it becomes more significant for company to know and understand social customers. Thus, a new business model birth, the features of which are list as follows:

※The user and producer become partners.

※The business moves to be an aggregator of products, services, tools and experience, rather than simply a producer of goods and services for sale.

※The business should concentrate on what your customers want not on the dizzying array of places they converse (2010).

Reference: 


Jake, H. (2011) 20+ Mind-blowing social media statistics: One year later. [online] Available at: http://econsultancy.com/uk/blog/7334-social-media-statistics-one-year-later [Accessed: 21.02.2012].

Social Business Advisor (2010) Who is the Social Customer?. [online] Available at: http://www.jmorganmarketing.com/who-is-the-social-customer/ [Accessed: 21.02.2012].

Augmented Reality

Hello, everybody. Welcome to my blog, in the last ten posts, I introduced the internet newspaper and print newspaper. However, in the next few months I will share some new topics with you.

In the first week, let's talk about Augmented Reality.

To begin with, Augmented reality is defined as a skill that lets people come into contacting with the real world, which is added with virtual electronic information. It makes an enhancement or expansion to the information from real-world. And it can also help people who are engaged in various activities (Lu, 2010).

And then let's look at the development history of AR (2009).
§ 1960s – Sutherland & Sproull’s first HMD
§ 1970s / 1980s – USAF helmet displays, Super cockpit (Furness)
§ Early 1990s – Boeing wire harness assembly application.
§ Early to mid 1990s – UNC ultrasound visualization project
§ Early 2000s : （Outdoor AR，ARToolkit / Magic Book，Applications!）

From my point of view, Augmented Reality is a skill which is helpful to an individual or some business activities.
For an individual, it can bring a new experience to people which can enhance the reality of people's daily life. People's life will endured a great change under the AR technology

For some companies, it can help companies make more appealing way to attract their customers. For example, they can apply AR skill to do the advertisement. Also, they can make some promotion associated AR skills. Then, I will also use some examples to let you have a clearer picture of it.

And then I will share some videos and pictures with you (2009).

1. Through AR to do some business activities 

http://prius.ndm.tw/

2. Company can promote their product through AR skills

http://always.com/3D

3. Go shopping through AR skills

http://www.zugara.com/index.aspx?id=1056

From these videos you can find that through AR skill, people's life become more colorful, which also can bring you a direct feeling about the impression left by AR.

I guess that many people are looking forward to the future of AR applications.

Reference:

Lu, W. (2010) Augmented Reality. Blog garden, [blog] 31/05/2010, Available at: 

http://www.cnblogs.com/luweii/archive/2010/05/31/1748048.html [Accessed: 05/02/2012].

TIANYA. (2009) What is Augmented reality？. Web 2.0, [blog] 13/12/2009, Available at: http://www.web20share.com/2009/12/augmented-reality.html [Accessed: 5/02/2012].