The advertisements on the newspaper

When we are reading newspaper we can find there are many advertisements on it, which can be divided into two categories. They are business advertisements and public service advertisements. Today I want to say something about the advertisements on the newspaper and give some examples of them.

At beginning, let’s talk about the business advertisements. I think it is an important element for the press of newspaper to make more profit. Of course there are many kinds of business advertisements; I will introduce some which will be found frequently on the newspaper. Firstly, the most common one is the advertisements of some brands; the purposes of them are various. Sometimes they make advertisements to let people know the new products they are going to launch, in which it will show the introduction o f the product. Also, sometime they will public some latest promotion of their company. As well as, some companies will choose newspaper to publish their recruitment information, which is really helpful to the reader who wants to find a new job or job-hopping.

In the next part, I want to say something about public service advertisement. Public service advertisement is one of the important forms of the advertisements, which are aimed at maintaining the profit and enhancing the welfare and treatment of people or appealing people to throw themselves into some public activities such as doing some things regarding charity. And nowadays the press of newspaper will pay more attention to the emergence of the public service advertisement, because it can change people's traditional understanding of the advertisement and it can also help to transfer some important spirit to the public.

Then, I will share you a video which uses a humorous way to show the importance of advertisement on the newspaper to people in their daily life.

From the video, we can find that the form of making advertisement on the newspaper is a beneficial way not only to the newspaper press but also to the reader.

The manufacturing process of print newspaper

In my last six blogs I share some different opinions about the print newspaper and online newspaper. Also, I compare the strengths and weaknesses of these two respectively. I guess that people will feel interested about the process of making a newspaper. Today I will introduce you the detailed procedures of a birth of a print newspaper.

Firstly, it should be mentioned that three raw materials are very significant to making a newspaper, which are paper, ink and plate. To begin with, paper is a crucial material to make a newspaper. It should be paid attention that the paper used in a newspaper should be thinner than a normal writing paper. As we all know, people are focusing on the environment protection, and the publication of newspaper also realize this problem so nowadays recycled paper is the most important raw material for the packaging and newsprint grades for the most newspaper. The second one I want to introduce is the ink, the quality of which will be the key for making a newspaper. Normally the publication will use four colors on the newspaper; they are black, cyan, magenta and yellow. Finally, plate is also important; it will be used frequently in order to get the image onto the paper. And the process of making the plates is really completed, which contains many technologic skills.

These three steps are posing the manufacturing process of making newspaper, and another one can not be ignored is the editing process. It should be having some attractive passages and the latest news published on the newspaper, which needs that the journalist to find every day. And the news they find have to be preapproved by the state before they can actually be published. Of course after deciding which passage is useful, he editor should arrange them at a right place, which will be applied correctly. When the editor finishes the arrangements, the newspaper can be sent to manufacture in quantity.

Then I will show you a video which accords the life of a editor and the process of him to find useful information in his daily life.

Through watching the video we can know the process of making a newspaper livelier. And it is really amazing of the birth of newspaper, which has been an important part of people’s life.