When we are reading newspaper we can find there are many advertisements on it, which can be divided into two categories. They are business advertisements and public service advertisements. Today I want to say something about the advertisements on the newspaper and give some examples of them.
At beginning, let’s talk about the business advertisements. I think it is an important element for the press of newspaper to make more profit. Of course there are many kinds of business advertisements; I will introduce some which will be found frequently on the newspaper. Firstly, the most common one is the advertisements of some brands; the purposes of them are various. Sometimes they make advertisements to let people know the new products they are going to launch, in which it will show the introduction o f the product. Also, sometime they will public some latest promotion of their company. As well as, some companies will choose newspaper to publish their recruitment information, which is really helpful to the reader who wants to find a new job or job-hopping.
In the next part, I want to say something about public service advertisement. Public service advertisement is one of the important forms of the advertisements, which are aimed at maintaining the profit and enhancing the welfare and treatment of people or appealing people to throw themselves into some public activities such as doing some things regarding charity. And nowadays the press of newspaper will pay more attention to the emergence of the public service advertisement, because it can change people's traditional understanding of the advertisement and it can also help to transfer some important spirit to the public.
From the video, we can find that the form of making advertisement on the newspaper is a beneficial way not only to the newspaper press but also to the reader.
This comment has been removed by the author.
ReplyDeleteTo begin with I would like to say that I like the topic you have chosen for your blog. This area has a lot of potential and could be a nice overview and analysis of newspaper versus electronic news.
ReplyDeleteI liked for example your post about the New York Times paper and online version. It was nicely structured, had advantages versus disadvantages and the only thing I would have hoped for is a good conclusion or opinion.
Especially in terms of digital natives and the older generation, which prefers the paper version. There is a lot of potential for good discussion.
What I think is missing, is a stronger connection with digital media. Posts like the process of creating a newspaper or the rather marketing oriented post about job advertisements are in a way missing the connection with either social media or online technology.
As for online job advertisements, I think they are getting bigger and bigger, but they will never render newspapers redunudant at least not for the near future. People are used to newspapers, especially if someone is looking for an apprenticeship or a job in his or her area.
However, nowadays it is not as common anymore to stay in the region you were born, live and work there. Employees have to be much more flexible and sometimes willing to move away for a job. With all these international companies and globalization, job ads on the Internet become more and more important. In the digital age, with digital natives newspapers will probably keep losing readers as more and more people receive their news, as well as find jobs online.