The new functions of Facebook ------ A story of social media today

Facebook is a famous social media tool that most people accustomed to use in their daily life.

Recently, Facebook held Facebook Marketing Conference in New York, in which it launches three new functions. And then I will introduce you the three changes of Facebook.

The first one is about the design of its Pages.

In the past the Timeline of Facebook is designed only for individual users. However after the conference, it also can be used by business users. It is a piece of good news to the business users because it is better for them to show their brand history, their latest products and services (Wang, 2012) Through Timeline, the business users can communicate with their customers more conveniently. In addition, it offers a good platform for the business users to share their plan with their customers.

The second big change is Reach Generator.

Using Reach Generators the customers can participate into the business activities more deeply. To be more precise, through the Reach Generator, the customers can praise reviews or sharing the business report of the company they like (Wang,2012).

Last one is Premium on Facebook.

Normally, Premium on Facebook helps you maximize the number of people interacting with your brand and talking about you, while unlocking the power of fans and their friends (2012).Its birth is to ensure that the company publishes some valuable information at a right time and in a suitable time.

According to the Facebook Marketing Conference, it can be found the three changes are all with regard to business activities. It also reflects that social CRM becomes more and more important at present.

References :

Facebook (2012) Premium on Facebook. [online] Available at: http://ads.ak.facebook.com/ads/FacebookAds/Premium_Guide_2.29.12.pdf [Accessed: 25/02/2012].

Wang, C. (2012) Facebook Marketing Conference. ifanr, [blog] 02/3/2012, Available at: http://www.ifanr.com/75970 [Accessed: 25/02/2012].