Google AR glasses business uses and privacy concerns

Google has a plan to launch a new type of glasses this year, which applies high technology. It contains a built-in display which combines “digital layer” with “real layer”. At the same time, Google glasses will also contain wireless network connection, Android operating systems, motion sensor, GPS and a camera (Qiu, 2012).

In this week’s blog, let’s explore the business use and some disadvantages of it.

To begin with, Google applies AR skills into the design of this type of glasses. It means that it can use image recognition technology to identify the object and then it can return to search it (2012). Thus, the business market brought by Google glasses will be huge. Because the users can make many business activities through Google Glasses, for example, they can know some discounts information of some shops and then to make order with them, they also can pay for their bill by the glasses. In addition, it has to be mentioned that Google Glasses can be a good cooperated partner for some companies to make advertisements because Google Glasses can display advertisements to its users through advanced AR skill.

Next let’s talk about the disadvantages of Google Glasses. The point being paid attention to mostly is its privacy problem. The users of it can use it to make transactions; therefore, they will have to care about the safety of their individual information. What’s more, people can use the camera installing in the glass to make photos for others. Thus, the users hope that the photographed has the right to know about it (Zhong, 2012).

The launch of any new products will lead to some new problems, so I hope that when Google decide to launch Google Glass it can not only pay attention to its commercial interests, but also to protect its consumer rights.

References:

Onlybrother (2012) Google Glass will chage the future of visual advertisements. [online] Available at: http://www.onlybrother.com/news/keji/2012/0223/111514.html [Accessed: 4 Apr 2012].

Qiu,Y.(2012) Know about visual advertisements through Google Glasses. [online] Available at: http://tech2ipo.com/44694/ [Accessed: 4 Apr 2012].

Zhong,T.(2012) Google will launch Google Glass this year. [online] Available at: http://www.techweb.com.cn/internet/2012-02-22/1156254.shtml [Accessed: 2/04/2012].