The future of print newspaper and internet newspaper

We have discussed many aspects of the print newspaper and internet newspaper. But maybe people will doubt what the future of them is, how print newspaper and internet newspaper will develop in the future. For example, early in 2006, there is an artitle published in TIME magazine named Do Newspapers Have a Future?

Today let's talk about the future of them.

It is a factor that we witness the development of print newspaper from the black age into a colorful age; also we can see a new form of newspaper which is internet newspaper, which changed our life a lot. So today, let me play my imagination to predict the future of print newspaper and internet newspaper.

Some guesses about print newspaper

Maybe in the future it will appear speaking newspaper; it means that you do not need to read the articles in the newspaper and the newspaper can read them for you. Maybe you just push the button then you can get the information you want.

Let’s watch a video about it. Maybe it will come true in the near future.

I think it is a good way to help some blind people or old people to read the newspaper.

And then let’s guess what the future of internet newspaper will be. Nowadays the technology is so advanced for people to get online news, because people can read online news though using computers or mobile phones. Internet is good way for people to get news, as well as, it also can be a good platform for people to show their idea. In the future, the internet newspaper maybe can have some new services or management model. To be more precise, they can let people to involve designing the newspaper; people are the member of the society so it means that people can contribute something they found in the society and public them on the internet newspaper to let more people to know that. And the information they offered need to be edited by the journalist because it is important to measure the accuracy of the news on the internet newspaper.

Regarding the future of the print newspaper and internet newspaper we can have many hypotheses.

Let’s look forward to the new development of them together; I think it will bring some surprises to us.

The advertisements on the intetnet newspaper

Last week, I introduced the advertisements on the print newspaper. Today, I will continue the topic of advertisement but it is regarding the advertisement existing on the online newspaper.

At beginning, let’s watch a video about the development of advertisement on the online newspaper, which also reflects the importance of advertisement to the online newspaper.

Through watch the video we can get much useful information to know the advertisement on the online newspaper. It told us that the speed of advertisement’s development on the online newspaper is rapid. From the video it said that according to a release from the Newspaper Association of America, newspaper Web site advertising is up 19.3% for this quarterly.

Then, I want to analysis a big difference between advertisements showed on the print newspaper and online newspaper. The form of advertisement showed on the print newspaper is sole, it means that the advertisement is static. However the form of it showed on the online newspaper can have two ways, which are static or dynamic.

Firstly, let’s talk about the static advertisements showed on the online newspaper. I think they are similar with that showed on the print newspaper, which are some business advertisements of public services advertisement. And they are consisting of some pictures with some words. There are some examples of the advertisement I found.

Then let’s talk about the dynamic ones, I think it is a big break through of advertisements industry. Because they can use some videos matched up some background music or some voiceover to show their ideas which are similar with the advertisement showed on TV. The benefits of them are that it can leave deeper impression on people and let people to know the ideas they want to transfer more directly and clearly.

Also, I found some examples to show you.





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