At beginning, let’s to see some data:
·Twitter
has 75 million registered users, on average, there are 95 million tweets
released every day.
·LinkedIn
has over 50 million users.
·YouTube
every minute when about 24 hours long video upload.
·Facebook
users, there are 350 million people through the mobile equipment log in (Jake, 2011).
From this data, it can be known that the
influence of social media is enormous. We can define that people who are using
social media to make some critical claims with their friends are social
customers. And now we are all in the era of the social customers.
In addition, the shift was interacted with
companies and their products. To be more precise, companies need to pay more
attention to designing their products and developing their services because
social customers can not only communicate with the company but also they can
speak their voice to their peers. For example, they can make comment on the
company’s blog, as well as, they can share their using experience in Facebook
or twitter.
In other word, it becomes more significant
for company to know and understand social customers. Thus, a new business model
birth, the features of which are list as follows:
※The user and producer
become partners.
※The business moves to be an
aggregator of products, services, tools and experience, rather than simply a
producer of goods and services for sale.
※The business should
concentrate on what your customers want not on the dizzying array of places
they converse (2010).
Reference:
Jake, H. (2011) 20+ Mind-blowing social media statistics: One year later. [online] Available at: http://econsultancy.com/uk/blog/7334-social-media-statistics-one-year-later [Accessed: 21.02.2012].
Social Business Advisor (2010) Who is the Social Customer?. [online]
Available at: http://www.jmorganmarketing.com/who-is-the-social-customer/
[Accessed: 21.02.2012].Jake, H. (2011) 20+ Mind-blowing social media statistics: One year later. [online] Available at: http://econsultancy.com/uk/blog/7334-social-media-statistics-one-year-later [Accessed: 21.02.2012].
The data is interesting!
ReplyDeleteTraditional Customer Relation Managment is not enough because more and more users can communicate with each other to share some idea about a company's product. More and more companies have built up their Facebook and twitter homepage. We can reliazed that I future,it's not long,companies will try hard to keep a good relationship with social customer.
Well, you have searched many data to show us the quantity of social customers in social networks, such as facebook, twitter, youtube,and linkedin. furthermore, you have proved the importance of social customers for a company when they are doing business. you presented many professional knowledge for the reader. In addition, you provided many methods to help the company to care their social customers.
ReplyDeleteHowever, at the end of your post, you introduced an example, but could you write the examples more detailed? I think the readers will be more interested about your example.