Google AR glasses business uses and privacy concerns

Google has a plan to launch a new type of glasses this year, which applies high technology. It contains a built-in display which combines “digital layer” with “real layer”. At the same time, Google glasses will also contain wireless network connection, Android operating systems, motion sensor, GPS and a camera (Qiu, 2012).

In this week’s blog, let’s explore the business use and some disadvantages of it.

To begin with, Google applies AR skills into the design of this type of glasses. It means that it can use image recognition technology to identify the object and then it can return to search it (2012). Thus, the business market brought by Google glasses will be huge. Because the users can make many business activities through Google Glasses, for example, they can know some discounts information of some shops and then to make order with them, they also can pay for their bill by the glasses. In addition, it has to be mentioned that Google Glasses can be a good cooperated partner for some companies to make advertisements because Google Glasses can display advertisements to its users through advanced AR skill.

Next let’s talk about the disadvantages of Google Glasses. The point being paid attention to mostly is its privacy problem. The users of it can use it to make transactions; therefore, they will have to care about the safety of their individual information. What’s more, people can use the camera installing in the glass to make photos for others. Thus, the users hope that the photographed has the right to know about it (Zhong, 2012).

The launch of any new products will lead to some new problems, so I hope that when Google decide to launch Google Glass it can not only pay attention to its commercial interests, but also to protect its consumer rights.

References:

Onlybrother (2012) Google Glass will chage the future of visual advertisements. [online] Available at: http://www.onlybrother.com/news/keji/2012/0223/111514.html [Accessed: 4 Apr 2012].

Qiu,Y.(2012) Know about visual advertisements through Google Glasses. [online] Available at: http://tech2ipo.com/44694/ [Accessed: 4 Apr 2012].

Zhong,T.(2012) Google will launch Google Glass this year. [online] Available at: http://www.techweb.com.cn/internet/2012-02-22/1156254.shtml [Accessed: 2/04/2012].

Social TV and its apps ------ A story of Social Media Today

Recently, many words have the connection with social such as social network, social media, and social customers and so on. Today, let’s say something about social TV and its apps.

What is social TV?
Social television is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.

And then, let me introduce the most popular social TV apps to you.

The first one is InroNow
InroNow is a new launched app. However, it has a patented sound-recognition technology named SoundPrint, which will record what you have watches. And then you can share your favorite TV with your friends. In addition, InroNow can also inform you when your friends are watching the same TV as you (O'Neill, 2011).

The second one is Tunerfish.
Tunerfish is also a new social TV app which launches in May. Like InroNow, Tunerfish also allows its users to share what they are watching with their friends. However, the bright point of Tunerfish is that it has interesting campaigns for some shows, which stimulare its users to share the TV they like and provide them the opportunities to earn fun badges (O'Neill, 2011).

The third one is Miso.

Miso is another choice for iPhone or iPads users to watch their favorite TV, which launched earlier than Tunerfish. The biggest feature of Miso is that it paid more attention on specific episodes.

The fourth one is Yap.TV.
Yap.TV is considered as a social TV Guide, you can find other people’s opinions regarding different TV shows through it. Besides, you can invite your friends to discuss what you are watching on the Yap. TV. Yap.TV can be downloaded in the iTunes store for iPhone, iTouch and iPad which is charged free (O'Neill, 2011).

The fifth one is Philo.
Philo is the fifth social TV app which is designed for iPhone and Android users. The functions of it are similar with the four apps mentioned before.

Reference:

O'Neill, M. (2011) Social TV apps ------ A story of Social Media Today. Social Times, [blog] February 1, 2011, Available at: http://socialtimes.com/social-tv-apps_b36698 [Accessed: 2/04/2012].

The features of The New iPad ------ A story of Social Media Today

The products of Apple are popular all over world in recent years. This year, in expectation of many people, The New iPad launches on March 15^th. In this week's blog, let's talk about the new improvements of The New iPad.

More clear screen
The screen of The New iPad calls Retina which is a high-quality screen. According to introduction in apple facial website, it says that The Retina display on the new iPad features a 2048x1536 resolution, 44 per cent greater colour saturation and an astounding 3.1 million pixels — in the same 9.7-inch space (Apple, 2012).

CPU
The New iPad’s function in memory and GPU has a very big improvement. The New iPad elevated its memory from 512 to 1 GB, and the performance of it drives four times the pixels of iPad 2. In addition, it is surprised that the battery lasting time of The New iPad still has 10 hours.

Stronger camera

iSight Camera of The New iPad owns 500 millions pixel which uses advanced optic to bring the users a high-quality picture. Also, the more amazing thing is that it can support the users to record HD video in full 1080P (2012).

Dictation------Talking is the new typing
The new function of The New iPad can bring a new experience to its customers. It means that what you are saying will become some written words. You can use it to say an email, a text even to create a note and tweet what you are thinking.

References

163 (2012) The test of New iPad. [online] Available at: http://www.citethisforme.com/website [Accessed: 25/02/2012].

Apple.com (2012) The new iPad . [online] Available at: http://www.apple.com/uk/ipad/features/ [Accessed: 3 Apr 2012].

The death of Pay per Click advertising------ A story of social media today

Pay per Click Advertising is not a strange word to the public, it also named cost per click. PPC is a marketing strategy which means that enterprise pays for some key words in some particular search engines. PPC charge mode uses a pay-per-click system, which is different from the transmission regarding traditional interference type advertisement mode. When the users are searching something, the potential customers can more easily approach the products and services provided by the enterprise (2007).

However, the form of advertisement can not survive for a long time. Then, let’s talk about the reason why it fails in business.

Firstly, it is a short-range measure.

Pay per Click advertising can catch the attention of the customers at beginning; however it is hard for them to maintain the customer during a long period. It can not ignore the power of Internet. To be more precise, customers who tried of this kind of advertisement may share their experiences through Internet and then other people will not notice it any more (Shuen, 2012).


Secondly, the brand of the advertisement does not own high reputation

Generally, the brands choose to make Pay per Click advertising are not famous. Most Pay per Click advertisements aim to grab the customer’s attention in a short time. Besides, the majority of its customers are attracted by the cost rather than the quality of the product (Shuen, 2012).

To conclusion, Pay per Click advertising can not be a long-term deal. If PPC wants to obtain a bigger market, it needs to make a long-term and strategic plan.

References: 

Shuen, S. (2012) The Death of Pay Per Click Advertising (PPC). Social media today, [blog] March 20, 2012, Available at: http://socialmediatoday.com/sookie-shuen/473076/death-pay-click-advertising-ppc [Accessed: 31/03/2012].

SouMai (2007) Pay Per Click. [online] Available at: http://www.soumai.net/seo_service/ppc.html [Accessed: 31/03/2012].

The New Google “+1 Button”------ A story of social media today

Last year, Google launches “+1 buttons”, and this year they experience some new changes. The function of Google “+1 button” could let your website become more advanced, which is similar as the “Like” button of Facebook. (Foy, 2012)

Today, I want to share the features of Google +1 button with you, which can be totally divided into three respects.

Firstly, Integrating Search engine system with user appraisal elements.
The launch of Google”+1 button” allows customers to participate in making comments to the search engine. It means that users can mark the searching results, which can help search engine discover its shortages and then to improve it as soon as possible. In addition, the service also can help Google to win more customers and become more confident to compete with its opponents (2012).

Secondly, the connection between Search engines and social network tends to be closer.
In the process of launching Google new “+1 button”, Google paid more attention to the problem if the friends of the searchers interested in the relevant searching contents as well. This is because sometimes the contents people are searching will be more helpful to their friends due to their similar hobbies. Thus, Google also blends the function of “+1 button” into some social network websites such as Buzz. Using this button people can know some recommended information through this social network website. Compare with the function of “Like”, Google “+1 button” has a closer connection with search engines (2012).

Thirdly, Website Optimization

Through learning about the working principles of Google “+1 button”, it can be seen the direction of search engines’ forward motion. The key is to pay more attention to the users’ comments and improve the searching result which can satisfy the users (2012).

References

Foy, L. (2012) The New Google +1 Button. Social media today, [blog] March 15, 2012, Available at: http://socialmediatoday.com/liam-foy/469771/new-google-1-button [Accessed: 31/03/2012].

Tee 5 (2012) some views about the new Google "+1 button". [online] Available at: http://www.tee5.net/html/seo/372.html [Accessed: 31/03/2012].

The new functions of Facebook ------ A story of social media today

Facebook is a famous social media tool that most people accustomed to use in their daily life.

Recently, Facebook held Facebook Marketing Conference in New York, in which it launches three new functions. And then I will introduce you the three changes of Facebook.

The first one is about the design of its Pages.

In the past the Timeline of Facebook is designed only for individual users. However after the conference, it also can be used by business users. It is a piece of good news to the business users because it is better for them to show their brand history, their latest products and services (Wang, 2012) Through Timeline, the business users can communicate with their customers more conveniently. In addition, it offers a good platform for the business users to share their plan with their customers.

The second big change is Reach Generator.

Using Reach Generators the customers can participate into the business activities more deeply. To be more precise, through the Reach Generator, the customers can praise reviews or sharing the business report of the company they like (Wang,2012).

Last one is Premium on Facebook.

Normally, Premium on Facebook helps you maximize the number of people interacting with your brand and talking about you, while unlocking the power of fans and their friends (2012).Its birth is to ensure that the company publishes some valuable information at a right time and in a suitable time.

According to the Facebook Marketing Conference, it can be found the three changes are all with regard to business activities. It also reflects that social CRM becomes more and more important at present.

References :

Facebook (2012) Premium on Facebook. [online] Available at: http://ads.ak.facebook.com/ads/FacebookAds/Premium_Guide_2.29.12.pdf [Accessed: 25/02/2012].

Wang, C. (2012) Facebook Marketing Conference. ifanr, [blog] 02/3/2012, Available at: http://www.ifanr.com/75970 [Accessed: 25/02/2012].

Social Customer Relation Management

Last week, we talk about social customers, this week I will introduce social CRM to you.

I think it is a shift from traditional CRM to a new social customer relationship management. From my point of view, social CRM combines social media with CRM (Thompson, 2009). Social CRM is about your communications, listening, internalizing and responding (Lieberman, 2012).

In the next part, I will share some examples which reflected the importance of Social CRM.

BEST BUY------Twelp Force:
The employees of Best Buy has grew to 2,200 in 3 months and there are over 13,000 customers  accustomed to interact with the employees on social networks such as asking questions, stating their views. Thus, Best Buy set up a better relationship with their customer though social media. Nowadays, there are 29,000 followers of TWELP FORCE. To maintain the good relationship, everyday the employees of Best Buy will answer 100-125 questions from its customers per day (Petersen 2011).

FOILED CUPCAKES:

FOILED CUPCAKES is a Chicago company which is based online. However, once it’s the lauch of its website can not work normally but its cakes are all prepared. To not to influence it sales, they use Facebook and Twitter to communicate with their customers. The reasons referred by the host are that people can tweet all day long can update their Facebook pages all day long. In addition, the owner Mari Luangrath also pointed out: “people only listen if they know you care about them.” (Petersen 2011)

From the two examples, it can be found that as the power of traditional CRM diminishes, companies should turn to online social networks to catch their customers.

References:

Lieberman, M. (2012) Best Practices for Social CRM?. The social customer, [blog] 13/02/2012, Available at: http://thesocialcustomer.com/mitchlieberman/46089/best-practices-social-crm [Accessed: 20/03/2012].

Petersen , R. (2011) 16 case studies that prove Social CRM . BarnRaisers , [blog] January 13, 2011 , Available at: http://barnraisersllc.com/2011/01/19-case-studies-show-social-media-builds-1-to-1-sales-relationships/ [Accessed: 20/03/2012].

Thompson, B. (2009) Social CRM: Strategy, Technology or Passing Fad?. customer think, [blog] 16/09/2009, Available at: http://www.customerthink.com/blog/social_crm_strategy_technology_or_passing_fad [Accessed: 20/03/2012].