Google AR glasses business uses and privacy concerns

Google has a plan to launch a new type of glasses this year, which applies high technology. It contains a built-in display which combines “digital layer” with “real layer”. At the same time, Google glasses will also contain wireless network connection, Android operating systems, motion sensor, GPS and a camera (Qiu, 2012).

In this week’s blog, let’s explore the business use and some disadvantages of it.

To begin with, Google applies AR skills into the design of this type of glasses. It means that it can use image recognition technology to identify the object and then it can return to search it (2012). Thus, the business market brought by Google glasses will be huge. Because the users can make many business activities through Google Glasses, for example, they can know some discounts information of some shops and then to make order with them, they also can pay for their bill by the glasses. In addition, it has to be mentioned that Google Glasses can be a good cooperated partner for some companies to make advertisements because Google Glasses can display advertisements to its users through advanced AR skill.

Next let’s talk about the disadvantages of Google Glasses. The point being paid attention to mostly is its privacy problem. The users of it can use it to make transactions; therefore, they will have to care about the safety of their individual information. What’s more, people can use the camera installing in the glass to make photos for others. Thus, the users hope that the photographed has the right to know about it (Zhong, 2012).

The launch of any new products will lead to some new problems, so I hope that when Google decide to launch Google Glass it can not only pay attention to its commercial interests, but also to protect its consumer rights.

References:

Onlybrother (2012) Google Glass will chage the future of visual advertisements. [online] Available at: http://www.onlybrother.com/news/keji/2012/0223/111514.html [Accessed: 4 Apr 2012].

Qiu,Y.(2012) Know about visual advertisements through Google Glasses. [online] Available at: http://tech2ipo.com/44694/ [Accessed: 4 Apr 2012].

Zhong,T.(2012) Google will launch Google Glass this year. [online] Available at: http://www.techweb.com.cn/internet/2012-02-22/1156254.shtml [Accessed: 2/04/2012].

Social TV and its apps ------ A story of Social Media Today

Recently, many words have the connection with social such as social network, social media, and social customers and so on. Today, let’s say something about social TV and its apps.

What is social TV?
Social television is a general term for technology that supports communication and social interaction in either the context of watching television, or related to TV content.

And then, let me introduce the most popular social TV apps to you.

The first one is InroNow
InroNow is a new launched app. However, it has a patented sound-recognition technology named SoundPrint, which will record what you have watches. And then you can share your favorite TV with your friends. In addition, InroNow can also inform you when your friends are watching the same TV as you (O'Neill, 2011).

The second one is Tunerfish.
Tunerfish is also a new social TV app which launches in May. Like InroNow, Tunerfish also allows its users to share what they are watching with their friends. However, the bright point of Tunerfish is that it has interesting campaigns for some shows, which stimulare its users to share the TV they like and provide them the opportunities to earn fun badges (O'Neill, 2011).

The third one is Miso.

Miso is another choice for iPhone or iPads users to watch their favorite TV, which launched earlier than Tunerfish. The biggest feature of Miso is that it paid more attention on specific episodes.

The fourth one is Yap.TV.
Yap.TV is considered as a social TV Guide, you can find other people’s opinions regarding different TV shows through it. Besides, you can invite your friends to discuss what you are watching on the Yap. TV. Yap.TV can be downloaded in the iTunes store for iPhone, iTouch and iPad which is charged free (O'Neill, 2011).

The fifth one is Philo.
Philo is the fifth social TV app which is designed for iPhone and Android users. The functions of it are similar with the four apps mentioned before.

Reference:

O'Neill, M. (2011) Social TV apps ------ A story of Social Media Today. Social Times, [blog] February 1, 2011, Available at: http://socialtimes.com/social-tv-apps_b36698 [Accessed: 2/04/2012].

The features of The New iPad ------ A story of Social Media Today

The products of Apple are popular all over world in recent years. This year, in expectation of many people, The New iPad launches on March 15^th. In this week's blog, let's talk about the new improvements of The New iPad.

More clear screen
The screen of The New iPad calls Retina which is a high-quality screen. According to introduction in apple facial website, it says that The Retina display on the new iPad features a 2048x1536 resolution, 44 per cent greater colour saturation and an astounding 3.1 million pixels — in the same 9.7-inch space (Apple, 2012).

CPU
The New iPad’s function in memory and GPU has a very big improvement. The New iPad elevated its memory from 512 to 1 GB, and the performance of it drives four times the pixels of iPad 2. In addition, it is surprised that the battery lasting time of The New iPad still has 10 hours.

Stronger camera

iSight Camera of The New iPad owns 500 millions pixel which uses advanced optic to bring the users a high-quality picture. Also, the more amazing thing is that it can support the users to record HD video in full 1080P (2012).

Dictation------Talking is the new typing
The new function of The New iPad can bring a new experience to its customers. It means that what you are saying will become some written words. You can use it to say an email, a text even to create a note and tweet what you are thinking.

References

163 (2012) The test of New iPad. [online] Available at: http://www.citethisforme.com/website [Accessed: 25/02/2012].

Apple.com (2012) The new iPad . [online] Available at: http://www.apple.com/uk/ipad/features/ [Accessed: 3 Apr 2012].

The death of Pay per Click advertising------ A story of social media today

Pay per Click Advertising is not a strange word to the public, it also named cost per click. PPC is a marketing strategy which means that enterprise pays for some key words in some particular search engines. PPC charge mode uses a pay-per-click system, which is different from the transmission regarding traditional interference type advertisement mode. When the users are searching something, the potential customers can more easily approach the products and services provided by the enterprise (2007).

However, the form of advertisement can not survive for a long time. Then, let’s talk about the reason why it fails in business.

Firstly, it is a short-range measure.

Pay per Click advertising can catch the attention of the customers at beginning; however it is hard for them to maintain the customer during a long period. It can not ignore the power of Internet. To be more precise, customers who tried of this kind of advertisement may share their experiences through Internet and then other people will not notice it any more (Shuen, 2012).


Secondly, the brand of the advertisement does not own high reputation

Generally, the brands choose to make Pay per Click advertising are not famous. Most Pay per Click advertisements aim to grab the customer’s attention in a short time. Besides, the majority of its customers are attracted by the cost rather than the quality of the product (Shuen, 2012).

To conclusion, Pay per Click advertising can not be a long-term deal. If PPC wants to obtain a bigger market, it needs to make a long-term and strategic plan.

References: 

Shuen, S. (2012) The Death of Pay Per Click Advertising (PPC). Social media today, [blog] March 20, 2012, Available at: http://socialmediatoday.com/sookie-shuen/473076/death-pay-click-advertising-ppc [Accessed: 31/03/2012].

SouMai (2007) Pay Per Click. [online] Available at: http://www.soumai.net/seo_service/ppc.html [Accessed: 31/03/2012].

The New Google “+1 Button”------ A story of social media today

Last year, Google launches “+1 buttons”, and this year they experience some new changes. The function of Google “+1 button” could let your website become more advanced, which is similar as the “Like” button of Facebook. (Foy, 2012)

Today, I want to share the features of Google +1 button with you, which can be totally divided into three respects.

Firstly, Integrating Search engine system with user appraisal elements.
The launch of Google”+1 button” allows customers to participate in making comments to the search engine. It means that users can mark the searching results, which can help search engine discover its shortages and then to improve it as soon as possible. In addition, the service also can help Google to win more customers and become more confident to compete with its opponents (2012).

Secondly, the connection between Search engines and social network tends to be closer.
In the process of launching Google new “+1 button”, Google paid more attention to the problem if the friends of the searchers interested in the relevant searching contents as well. This is because sometimes the contents people are searching will be more helpful to their friends due to their similar hobbies. Thus, Google also blends the function of “+1 button” into some social network websites such as Buzz. Using this button people can know some recommended information through this social network website. Compare with the function of “Like”, Google “+1 button” has a closer connection with search engines (2012).

Thirdly, Website Optimization

Through learning about the working principles of Google “+1 button”, it can be seen the direction of search engines’ forward motion. The key is to pay more attention to the users’ comments and improve the searching result which can satisfy the users (2012).

References

Foy, L. (2012) The New Google +1 Button. Social media today, [blog] March 15, 2012, Available at: http://socialmediatoday.com/liam-foy/469771/new-google-1-button [Accessed: 31/03/2012].

Tee 5 (2012) some views about the new Google "+1 button". [online] Available at: http://www.tee5.net/html/seo/372.html [Accessed: 31/03/2012].

The new functions of Facebook ------ A story of social media today

Facebook is a famous social media tool that most people accustomed to use in their daily life.

Recently, Facebook held Facebook Marketing Conference in New York, in which it launches three new functions. And then I will introduce you the three changes of Facebook.

The first one is about the design of its Pages.

In the past the Timeline of Facebook is designed only for individual users. However after the conference, it also can be used by business users. It is a piece of good news to the business users because it is better for them to show their brand history, their latest products and services (Wang, 2012) Through Timeline, the business users can communicate with their customers more conveniently. In addition, it offers a good platform for the business users to share their plan with their customers.

The second big change is Reach Generator.

Using Reach Generators the customers can participate into the business activities more deeply. To be more precise, through the Reach Generator, the customers can praise reviews or sharing the business report of the company they like (Wang,2012).

Last one is Premium on Facebook.

Normally, Premium on Facebook helps you maximize the number of people interacting with your brand and talking about you, while unlocking the power of fans and their friends (2012).Its birth is to ensure that the company publishes some valuable information at a right time and in a suitable time.

According to the Facebook Marketing Conference, it can be found the three changes are all with regard to business activities. It also reflects that social CRM becomes more and more important at present.

References :

Facebook (2012) Premium on Facebook. [online] Available at: http://ads.ak.facebook.com/ads/FacebookAds/Premium_Guide_2.29.12.pdf [Accessed: 25/02/2012].

Wang, C. (2012) Facebook Marketing Conference. ifanr, [blog] 02/3/2012, Available at: http://www.ifanr.com/75970 [Accessed: 25/02/2012].

Social Customer Relation Management

Last week, we talk about social customers, this week I will introduce social CRM to you.

I think it is a shift from traditional CRM to a new social customer relationship management. From my point of view, social CRM combines social media with CRM (Thompson, 2009). Social CRM is about your communications, listening, internalizing and responding (Lieberman, 2012).

In the next part, I will share some examples which reflected the importance of Social CRM.

BEST BUY------Twelp Force:
The employees of Best Buy has grew to 2,200 in 3 months and there are over 13,000 customers  accustomed to interact with the employees on social networks such as asking questions, stating their views. Thus, Best Buy set up a better relationship with their customer though social media. Nowadays, there are 29,000 followers of TWELP FORCE. To maintain the good relationship, everyday the employees of Best Buy will answer 100-125 questions from its customers per day (Petersen 2011).

FOILED CUPCAKES:

FOILED CUPCAKES is a Chicago company which is based online. However, once it’s the lauch of its website can not work normally but its cakes are all prepared. To not to influence it sales, they use Facebook and Twitter to communicate with their customers. The reasons referred by the host are that people can tweet all day long can update their Facebook pages all day long. In addition, the owner Mari Luangrath also pointed out: “people only listen if they know you care about them.” (Petersen 2011)

From the two examples, it can be found that as the power of traditional CRM diminishes, companies should turn to online social networks to catch their customers.

References:

Lieberman, M. (2012) Best Practices for Social CRM?. The social customer, [blog] 13/02/2012, Available at: http://thesocialcustomer.com/mitchlieberman/46089/best-practices-social-crm [Accessed: 20/03/2012].

Petersen , R. (2011) 16 case studies that prove Social CRM . BarnRaisers , [blog] January 13, 2011 , Available at: http://barnraisersllc.com/2011/01/19-case-studies-show-social-media-builds-1-to-1-sales-relationships/ [Accessed: 20/03/2012].

Thompson, B. (2009) Social CRM: Strategy, Technology or Passing Fad?. customer think, [blog] 16/09/2009, Available at: http://www.customerthink.com/blog/social_crm_strategy_technology_or_passing_fad [Accessed: 20/03/2012].

Pinterest：A new visual social directory site

IntroductionPinterest is a new visual social directory site, which looks like a visual wall full of different kinds of pictures. 
The origin of its name is simple, which is the abbreviation of Pin and Interest. 
Pinterest=Pin + Interest.
Pinboard and Pin are the two elements of Pinterest (2012).

Functions
It uses pinboards as unit and you can pin your favorite picture on your individual site, in addition, you can follow other users' flavor (2012).

To be more precise, Pin means that users can pin their favorite picture on their white board. Repin means that if you find a good picture pinned by your friend you can repin it on your board as well. It is similar with the Re-tweet function of Twitter. Share means that you can share all kinds of pictures from other social network such as Facebook. Finally Board is like an individual photo album which is divided by different themes and interests.



Pinterest currently uses invited system, people can apply for an invite code on its home page.

Applications
Now people can pin pictures whatever they like and whenever they want. For example, it can be found the application of Pinterest in iTunes.
Nevertheless, it can be found Pinterest's account on twitter. The users can make comments, give suggestion or ask for help on twitter.

Similar sites

FFFFOUND!------It is an old-launched website, which has the same function like Pinterest. However compared with Pinterest, the design of FFFFOUND is not good enough (2012).













This is My Jam------It is a website like Pinterest in music fields. It contains nearly all the social elements such as like, attention, comments or share (2012).


Reference:


Pinterest.com (2012) Pinterest / Goodies. [online] Available at: http://pinterest.com/about/goodies/ [Accessed: 5 Apr 2012].



Quora (2012) Pinterest: How does Pinterest differ from Tumblr or FFFFOUND!?. [online] Available at: http://www.quora.com/Pinterest/How-does-Pinterest-differ-from-Tumblr-or-FFFFOUND [Accessed: 04/03/2012].

Social Customers

At beginning, let’s to see some data:

·Twitter has 75 million registered users, on average, there are 95 million tweets released every day.

·LinkedIn has over 50 million users.

·YouTube every minute when about 24 hours long video upload.

·Facebook users, there are 350 million people through the mobile equipment log in (Jake, 2011).

From this data, it can be known that the influence of social media is enormous. We can define that people who are using social media to make some critical claims with their friends are social customers. And now we are all in the era of the social customers.

In addition, the shift was interacted with companies and their products. To be more precise, companies need to pay more attention to designing their products and developing their services because social customers can not only communicate with the company but also they can speak their voice to their peers. For example, they can make comment on the company’s blog, as well as, they can share their using experience in Facebook or twitter.

In other word, it becomes more significant for company to know and understand social customers. Thus, a new business model birth, the features of which are list as follows:

※The user and producer become partners.

※The business moves to be an aggregator of products, services, tools and experience, rather than simply a producer of goods and services for sale.

※The business should concentrate on what your customers want not on the dizzying array of places they converse (2010).

Reference: 


Jake, H. (2011) 20+ Mind-blowing social media statistics: One year later. [online] Available at: http://econsultancy.com/uk/blog/7334-social-media-statistics-one-year-later [Accessed: 21.02.2012].

Social Business Advisor (2010) Who is the Social Customer?. [online] Available at: http://www.jmorganmarketing.com/who-is-the-social-customer/ [Accessed: 21.02.2012].

Augmented Reality

Hello, everybody. Welcome to my blog, in the last ten posts, I introduced the internet newspaper and print newspaper. However, in the next few months I will share some new topics with you.

In the first week, let's talk about Augmented Reality.

To begin with, Augmented reality is defined as a skill that lets people come into contacting with the real world, which is added with virtual electronic information. It makes an enhancement or expansion to the information from real-world. And it can also help people who are engaged in various activities (Lu, 2010).

And then let's look at the development history of AR (2009).
§ 1960s – Sutherland & Sproull’s first HMD
§ 1970s / 1980s – USAF helmet displays, Super cockpit (Furness)
§ Early 1990s – Boeing wire harness assembly application.
§ Early to mid 1990s – UNC ultrasound visualization project
§ Early 2000s : （Outdoor AR，ARToolkit / Magic Book，Applications!）

From my point of view, Augmented Reality is a skill which is helpful to an individual or some business activities.
For an individual, it can bring a new experience to people which can enhance the reality of people's daily life. People's life will endured a great change under the AR technology

For some companies, it can help companies make more appealing way to attract their customers. For example, they can apply AR skill to do the advertisement. Also, they can make some promotion associated AR skills. Then, I will also use some examples to let you have a clearer picture of it.

And then I will share some videos and pictures with you (2009).

1. Through AR to do some business activities 

http://prius.ndm.tw/

2. Company can promote their product through AR skills

http://always.com/3D

3. Go shopping through AR skills

http://www.zugara.com/index.aspx?id=1056

From these videos you can find that through AR skill, people's life become more colorful, which also can bring you a direct feeling about the impression left by AR.

I guess that many people are looking forward to the future of AR applications.

Reference:

Lu, W. (2010) Augmented Reality. Blog garden, [blog] 31/05/2010, Available at: 

http://www.cnblogs.com/luweii/archive/2010/05/31/1748048.html [Accessed: 05/02/2012].

TIANYA. (2009) What is Augmented reality？. Web 2.0, [blog] 13/12/2009, Available at: http://www.web20share.com/2009/12/augmented-reality.html [Accessed: 5/02/2012].

The future of print newspaper and internet newspaper

We have discussed many aspects of the print newspaper and internet newspaper. But maybe people will doubt what the future of them is, how print newspaper and internet newspaper will develop in the future. For example, early in 2006, there is an artitle published in TIME magazine named Do Newspapers Have a Future?

Today let's talk about the future of them.

It is a factor that we witness the development of print newspaper from the black age into a colorful age; also we can see a new form of newspaper which is internet newspaper, which changed our life a lot. So today, let me play my imagination to predict the future of print newspaper and internet newspaper.

Some guesses about print newspaper

Maybe in the future it will appear speaking newspaper; it means that you do not need to read the articles in the newspaper and the newspaper can read them for you. Maybe you just push the button then you can get the information you want.

Let’s watch a video about it. Maybe it will come true in the near future.

I think it is a good way to help some blind people or old people to read the newspaper.

And then let’s guess what the future of internet newspaper will be. Nowadays the technology is so advanced for people to get online news, because people can read online news though using computers or mobile phones. Internet is good way for people to get news, as well as, it also can be a good platform for people to show their idea. In the future, the internet newspaper maybe can have some new services or management model. To be more precise, they can let people to involve designing the newspaper; people are the member of the society so it means that people can contribute something they found in the society and public them on the internet newspaper to let more people to know that. And the information they offered need to be edited by the journalist because it is important to measure the accuracy of the news on the internet newspaper.

Regarding the future of the print newspaper and internet newspaper we can have many hypotheses.

Let’s look forward to the new development of them together; I think it will bring some surprises to us.

The advertisements on the intetnet newspaper

Last week, I introduced the advertisements on the print newspaper. Today, I will continue the topic of advertisement but it is regarding the advertisement existing on the online newspaper.

At beginning, let’s watch a video about the development of advertisement on the online newspaper, which also reflects the importance of advertisement to the online newspaper.

Through watch the video we can get much useful information to know the advertisement on the online newspaper. It told us that the speed of advertisement’s development on the online newspaper is rapid. From the video it said that according to a release from the Newspaper Association of America, newspaper Web site advertising is up 19.3% for this quarterly.

Then, I want to analysis a big difference between advertisements showed on the print newspaper and online newspaper. The form of advertisement showed on the print newspaper is sole, it means that the advertisement is static. However the form of it showed on the online newspaper can have two ways, which are static or dynamic.

Firstly, let’s talk about the static advertisements showed on the online newspaper. I think they are similar with that showed on the print newspaper, which are some business advertisements of public services advertisement. And they are consisting of some pictures with some words. There are some examples of the advertisement I found.

Then let’s talk about the dynamic ones, I think it is a big break through of advertisements industry. Because they can use some videos matched up some background music or some voiceover to show their ideas which are similar with the advertisement showed on TV. The benefits of them are that it can leave deeper impression on people and let people to know the ideas they want to transfer more directly and clearly.

Also, I found some examples to show you.





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