Social Customers

At beginning, let’s to see some data:

·Twitter has 75 million registered users, on average, there are 95 million tweets released every day.

·LinkedIn has over 50 million users.

·YouTube every minute when about 24 hours long video upload.

·Facebook users, there are 350 million people through the mobile equipment log in (Jake, 2011).

From this data, it can be known that the influence of social media is enormous. We can define that people who are using social media to make some critical claims with their friends are social customers. And now we are all in the era of the social customers.

In addition, the shift was interacted with companies and their products. To be more precise, companies need to pay more attention to designing their products and developing their services because social customers can not only communicate with the company but also they can speak their voice to their peers. For example, they can make comment on the company’s blog, as well as, they can share their using experience in Facebook or twitter.

In other word, it becomes more significant for company to know and understand social customers. Thus, a new business model birth, the features of which are list as follows:

※The user and producer become partners.

※The business moves to be an aggregator of products, services, tools and experience, rather than simply a producer of goods and services for sale.

※The business should concentrate on what your customers want not on the dizzying array of places they converse (2010).

Reference: 


Jake, H. (2011) 20+ Mind-blowing social media statistics: One year later. [online] Available at: http://econsultancy.com/uk/blog/7334-social-media-statistics-one-year-later [Accessed: 21.02.2012].

Social Business Advisor (2010) Who is the Social Customer?. [online] Available at: http://www.jmorganmarketing.com/who-is-the-social-customer/ [Accessed: 21.02.2012].

Augmented Reality

Hello, everybody. Welcome to my blog, in the last ten posts, I introduced the internet newspaper and print newspaper. However, in the next few months I will share some new topics with you.

In the first week, let's talk about Augmented Reality.

To begin with, Augmented reality is defined as a skill that lets people come into contacting with the real world, which is added with virtual electronic information. It makes an enhancement or expansion to the information from real-world. And it can also help people who are engaged in various activities (Lu, 2010).

And then let's look at the development history of AR (2009).
§ 1960s – Sutherland & Sproull’s first HMD
§ 1970s / 1980s – USAF helmet displays, Super cockpit (Furness)
§ Early 1990s – Boeing wire harness assembly application.
§ Early to mid 1990s – UNC ultrasound visualization project
§ Early 2000s : （Outdoor AR，ARToolkit / Magic Book，Applications!）

From my point of view, Augmented Reality is a skill which is helpful to an individual or some business activities.
For an individual, it can bring a new experience to people which can enhance the reality of people's daily life. People's life will endured a great change under the AR technology

For some companies, it can help companies make more appealing way to attract their customers. For example, they can apply AR skill to do the advertisement. Also, they can make some promotion associated AR skills. Then, I will also use some examples to let you have a clearer picture of it.

And then I will share some videos and pictures with you (2009).

1. Through AR to do some business activities 

http://prius.ndm.tw/

2. Company can promote their product through AR skills

http://always.com/3D

3. Go shopping through AR skills

http://www.zugara.com/index.aspx?id=1056

From these videos you can find that through AR skill, people's life become more colorful, which also can bring you a direct feeling about the impression left by AR.

I guess that many people are looking forward to the future of AR applications.

Reference:

Lu, W. (2010) Augmented Reality. Blog garden, [blog] 31/05/2010, Available at: 

http://www.cnblogs.com/luweii/archive/2010/05/31/1748048.html [Accessed: 05/02/2012].

TIANYA. (2009) What is Augmented reality？. Web 2.0, [blog] 13/12/2009, Available at: http://www.web20share.com/2009/12/augmented-reality.html [Accessed: 5/02/2012].

The future of print newspaper and internet newspaper

We have discussed many aspects of the print newspaper and internet newspaper. But maybe people will doubt what the future of them is, how print newspaper and internet newspaper will develop in the future. For example, early in 2006, there is an artitle published in TIME magazine named Do Newspapers Have a Future?

Today let's talk about the future of them.

It is a factor that we witness the development of print newspaper from the black age into a colorful age; also we can see a new form of newspaper which is internet newspaper, which changed our life a lot. So today, let me play my imagination to predict the future of print newspaper and internet newspaper.

Some guesses about print newspaper

Maybe in the future it will appear speaking newspaper; it means that you do not need to read the articles in the newspaper and the newspaper can read them for you. Maybe you just push the button then you can get the information you want.

Let’s watch a video about it. Maybe it will come true in the near future.

I think it is a good way to help some blind people or old people to read the newspaper.

And then let’s guess what the future of internet newspaper will be. Nowadays the technology is so advanced for people to get online news, because people can read online news though using computers or mobile phones. Internet is good way for people to get news, as well as, it also can be a good platform for people to show their idea. In the future, the internet newspaper maybe can have some new services or management model. To be more precise, they can let people to involve designing the newspaper; people are the member of the society so it means that people can contribute something they found in the society and public them on the internet newspaper to let more people to know that. And the information they offered need to be edited by the journalist because it is important to measure the accuracy of the news on the internet newspaper.

Regarding the future of the print newspaper and internet newspaper we can have many hypotheses.

Let’s look forward to the new development of them together; I think it will bring some surprises to us.

The advertisements on the intetnet newspaper

Last week, I introduced the advertisements on the print newspaper. Today, I will continue the topic of advertisement but it is regarding the advertisement existing on the online newspaper.

At beginning, let’s watch a video about the development of advertisement on the online newspaper, which also reflects the importance of advertisement to the online newspaper.

Through watch the video we can get much useful information to know the advertisement on the online newspaper. It told us that the speed of advertisement’s development on the online newspaper is rapid. From the video it said that according to a release from the Newspaper Association of America, newspaper Web site advertising is up 19.3% for this quarterly.

Then, I want to analysis a big difference between advertisements showed on the print newspaper and online newspaper. The form of advertisement showed on the print newspaper is sole, it means that the advertisement is static. However the form of it showed on the online newspaper can have two ways, which are static or dynamic.

Firstly, let’s talk about the static advertisements showed on the online newspaper. I think they are similar with that showed on the print newspaper, which are some business advertisements of public services advertisement. And they are consisting of some pictures with some words. There are some examples of the advertisement I found.

Then let’s talk about the dynamic ones, I think it is a big break through of advertisements industry. Because they can use some videos matched up some background music or some voiceover to show their ideas which are similar with the advertisement showed on TV. The benefits of them are that it can leave deeper impression on people and let people to know the ideas they want to transfer more directly and clearly.

Also, I found some examples to show you.





Click me！

  

The advertisements on the newspaper

When we are reading newspaper we can find there are many advertisements on it, which can be divided into two categories. They are business advertisements and public service advertisements. Today I want to say something about the advertisements on the newspaper and give some examples of them.

At beginning, let’s talk about the business advertisements. I think it is an important element for the press of newspaper to make more profit. Of course there are many kinds of business advertisements; I will introduce some which will be found frequently on the newspaper. Firstly, the most common one is the advertisements of some brands; the purposes of them are various. Sometimes they make advertisements to let people know the new products they are going to launch, in which it will show the introduction o f the product. Also, sometime they will public some latest promotion of their company. As well as, some companies will choose newspaper to publish their recruitment information, which is really helpful to the reader who wants to find a new job or job-hopping.

In the next part, I want to say something about public service advertisement. Public service advertisement is one of the important forms of the advertisements, which are aimed at maintaining the profit and enhancing the welfare and treatment of people or appealing people to throw themselves into some public activities such as doing some things regarding charity. And nowadays the press of newspaper will pay more attention to the emergence of the public service advertisement, because it can change people's traditional understanding of the advertisement and it can also help to transfer some important spirit to the public.

Then, I will share you a video which uses a humorous way to show the importance of advertisement on the newspaper to people in their daily life.

From the video, we can find that the form of making advertisement on the newspaper is a beneficial way not only to the newspaper press but also to the reader.

The manufacturing process of print newspaper

In my last six blogs I share some different opinions about the print newspaper and online newspaper. Also, I compare the strengths and weaknesses of these two respectively. I guess that people will feel interested about the process of making a newspaper. Today I will introduce you the detailed procedures of a birth of a print newspaper.

Firstly, it should be mentioned that three raw materials are very significant to making a newspaper, which are paper, ink and plate. To begin with, paper is a crucial material to make a newspaper. It should be paid attention that the paper used in a newspaper should be thinner than a normal writing paper. As we all know, people are focusing on the environment protection, and the publication of newspaper also realize this problem so nowadays recycled paper is the most important raw material for the packaging and newsprint grades for the most newspaper. The second one I want to introduce is the ink, the quality of which will be the key for making a newspaper. Normally the publication will use four colors on the newspaper; they are black, cyan, magenta and yellow. Finally, plate is also important; it will be used frequently in order to get the image onto the paper. And the process of making the plates is really completed, which contains many technologic skills.

These three steps are posing the manufacturing process of making newspaper, and another one can not be ignored is the editing process. It should be having some attractive passages and the latest news published on the newspaper, which needs that the journalist to find every day. And the news they find have to be preapproved by the state before they can actually be published. Of course after deciding which passage is useful, he editor should arrange them at a right place, which will be applied correctly. When the editor finishes the arrangements, the newspaper can be sent to manufacture in quantity.

Then I will show you a video which accords the life of a editor and the process of him to find useful information in his daily life.

Through watching the video we can know the process of making a newspaper livelier. And it is really amazing of the birth of newspaper, which has been an important part of people’s life.

The negative aspects of internet newspaper

The first negative aspect is that some people will have the feeling that when they are reading the internet newspaper they will have to sit at their computer screen as long as the time they reading, also they will feel less patient than reading common newspaper which is in print. Because standing at the computer screen for a long time will let people feel uncomfortable, for example people will fell headache or get eyestrain.

The second disadvantage of internet newspaper is that the online version usually does not have the full paper. It means that people only can read an article in a website. Of course, internet newspaper will cover more news or stories than common newspaper, however, limited article in a website and different type setting will cause that people may miss some articles they really want to read and thus they have to search the content they are looking for. In addition, sometimes you will feel confused the type setting when you are reading online newspaper. For instant, when you are looking for some political news on a website, you have to click the regarding chain. And then you will find the website will be changed to one which only contains the article you want to read. If you want to continue reading political news, you have to back to the homepage and find other regarding articles again.

Last but no least, reading internet newspaper is hard for you to take some notes. To be more precise, if you find some helpful knowledge you want to learn from the newspaper, it is hard for you to highlight them. Whereas, print newspaper can allow you to study more knowledge because people can make a mark wherever they want, as well as, people can keep some articles they think which will be used later.

From here we see that whatever print newspaper or internet newspaper all have their own strong points, which encourage people to read them. So choosing to read print newspaper or internet newspaper depends on your own habits.