Tuesday 3 April 2012

The New Google “+1 Button”------ A story of social media today

Last year, Google launches “+1 buttons”, and this year they experience some new changes. The function of Google “+1 button” could let your website become more advanced, which is similar as the “Like” button of Facebook. (Foy, 2012)

Today, I want to share the features of Google +1 button with you, which can be totally divided into three respects.

Firstly, Integrating Search engine system with user appraisal elements.
The launch of Google”+1 button” allows customers to participate in making comments to the search engine. It means that users can mark the searching results, which can help search engine discover its shortages and then to improve it as soon as possible. In addition, the service also can help Google to win more customers and become more confident to compete with its opponents (2012).





Secondly, the connection between Search engines and social network tends to be closer.
In the process of launching Google new “+1 button”, Google paid more attention to the problem if the friends of the searchers interested in the relevant searching contents as well. This is because sometimes the contents people are searching will be more helpful to their friends due to their similar hobbies. Thus, Google also blends the function of “+1 button” into some social network websites such as Buzz. Using this button people can know some recommended information through this social network website. Compare with the function of “Like”, Google “+1 button” has a closer connection with search engines (2012).


Thirdly, Website Optimization
Through learning about the working principles of Google “+1 button”, it can be seen the direction of search engines’ forward motion. The key is to pay more attention to the users’ comments and improve the searching result which can satisfy the users (2012).


References
Foy, L. (2012) The New Google +1 Button. Social media today, [blog] March 15, 2012, Available at: http://socialmediatoday.com/liam-foy/469771/new-google-1-button [Accessed: 31/03/2012].

Tee 5 (2012) some views about the new Google "+1 button". [online] Available at: http://www.tee5.net/html/seo/372.html [Accessed: 31/03/2012].

No comments:

Post a Comment